Our Story

Creating a More Serene Future For All

The name ‘Serene’ encapsulates the sense of calm, tranquillity, and peace that we aim to bring to the complex and challenging world of finance. Today, just as a serene environment provides a refuge from chaos, our solution is a safe haven for anybody navigating financial challenges.

At Serene, we envision a world where financial services transcend mere transactions and become powerful allies in every customer’s journey. By harnessing the synergy of cutting-edge technology, insightful behavioural science, and a profound understanding of human vulnerabilities, we aspire to redefine the financial landscape.

Our mission is to create serene financial experiences, where institutions proactively champion the financial well-being of their customers, offering unwavering support and guidance through life’s ups and downs. We believe that everyone deserves access to financial services that not only understand but also anticipate and adapt to their unique needs, providing a haven of clarity and security amidst the complexities of modern life.

Leadership

A Multi-Disciplinary Team United by Purpose

CEO

Savannah Price

With a background in fintech and a passion for leveraging technology for good, Savannah leads Serene’s mission to transform financial vulnerability management. Her personal experience and dedication to financial inclusion fuels her commitment to creating a more compassionate financial landscape.

CDS

Ehsan Faridifar

With nearly a decade of experience in fintech, Ehsan created the UK’s first attrition-based credit scoring model, securing £20M in funding and later selling it for £45M. At Serene, he brings deep expertise in AI-driven credit risk solutions and innovation, enhancing the platform’s ability to support vulnerable customers.

CTO

Sunil Jain

With over 30 years of technology leadership experience driving digital transformation at Cisco and beyond, Sunil oversees Serene’s technical strategy and platform development. His leadership ensures that our solution remains at the forefront of leveraging AI for social impact.